{"id":13433,"date":"2025-01-22T11:52:30","date_gmt":"2025-01-22T10:52:30","guid":{"rendered":"https:\/\/report.schmidindustrieholding.com\/furtenbach\/"},"modified":"2025-02-27T10:18:43","modified_gmt":"2025-02-27T09:18:43","slug":"furtenbach","status":"publish","type":"page","link":"https:\/\/report.schmidindustrieholding.com\/ro\/furtenbach\/","title":{"rendered":"Furtenbach"},"content":{"rendered":"\t\t
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Furtenbach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<< Spate<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Analiza\u021bi, simplifica\u021bi, profita\u021bi -<\/span> Furtenbach v\u0103 arat\u0103 calea<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dup\u0103 ce au analizat situa\u021bia, Furtenbach \u0219i filiala sa GIBA au v\u0103zut-o negru pe alb: aproximativ jum\u0103tate din clien\u021bii lor erau deservi\u021bi de ambele companii. Dar asta nu era tot – fiecare companie folosea propriul s\u0103u sistem CRM, iar cele dou\u0103 nu erau compatibile. Deviza a fost simplificarea. Mai repede spus dec\u00e2t f\u0103cut. Dou\u0103 etape au fost implementate cu succes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Transformarea a dou\u0103 sisteme \u00eentr-unul singur<\/strong>
Primul pas a fost introducerea unui sistem CRM comun pentru ambele companii \u00een 2023. Marele avantaj: a\u021bi putut vedea imediat ce clien\u021bi se suprapuneau \u00een ambele companii. Dar asta nu este tot! Angaja\u021bii care lucrau pentru client au v\u0103zut brusc toate activit\u0103\u021bile clientului, indiferent dac\u0103 au fost contacta\u021bi de GIBA sau de Furtenbach. Este evident c\u0103 acest pas nu numai c\u0103 a simplificat procesele, dar a \u0219i \u00eembun\u0103t\u0103\u021bit semnificativ comunicarea cu clientul. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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„Pentru a rezuma ideea simpl\u0103, putem spune doar c\u0103 acest lucru a dus la o situa\u021bie clar\u0103 de c\u00e2\u0219tig pentru ambele p\u0103r\u021bi. Clientul este \u00eentotdeauna sprijinit de persoane de contact competente, at\u00e2t din punct de vedere comercial, c\u00e2t \u0219i tehnic, iar FURTENBACH \u0219i GIBA au economisit pe for\u021ba de v\u00e2nz\u0103ri anterioar\u0103!”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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G\u00fcnter Eder,
Director general Furtenbach \u0219i GIBA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Separarea clar\u0103 a atribu\u021biilor \u00een cadrul serviciilor pentru clien\u021bi<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Urm\u0103torul pas a fost analiza vizitelor individuale ale clien\u021bilor pentru pie\u021bele austriac\u0103 \u0219i sloven\u0103 \u0219i, \u00een special, a persoanelor vizitate. Rezultatul a fost interesant: for\u021ba de v\u00e2nz\u0103ri cu orientare tehnic\u0103 a acoperit at\u00e2t subiecte comerciale, c\u00e2t \u0219i tehnologia de aplicare. De\u0219i factorii de decizie comerciali, cum ar fi achizi\u021biile, conducerea etc., au fost uneori vizita\u021bi, majoritatea vizitelor au fost efectuate \u00een departamentul tehnic sau \u00een produc\u021bie, direct la ma\u0219in\u0103. Acest lucru a condus la dou\u0103 provoc\u0103ri: Pe de o parte, factorii de decizie nu au fost sprijini\u021bi \u00een mod optim, iar pe de alt\u0103 parte, angajatul de v\u00e2nz\u0103ri a acoperit tehnologia doar superficial. Deoarece tehnologia de aplicare este relativ complex\u0103, de multe ori a trebuit s\u0103 se apeleze la un specialist. Acest lucru era nu numai ineficient, ci \u0219i costisitor. Prin urmare, un nou sistem de v\u00e2nz\u0103ri a fost instituit \u00een trimestrul al patrulea al anului 2024. \u00cen viitor, partea comercial\u0103, cum ar fi negocierea pre\u021burilor, urm\u0103rirea ofertelor, prelucrarea reclama\u021biilor etc., va fi gestionat\u0103 exclusiv de back office (f\u0103r\u0103 contact cu clien\u021bii), de conducerea v\u00e2nz\u0103rilor \u0219i, \u00een func\u021bie de m\u0103rime, \u0219i de conducere. Pentru \u00eentreb\u0103rile tehnice, se apeleaz\u0103 imediat la expertul tehnic. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dup\u0103 o analiz\u0103 aprofundat\u0103, Furtenbach \u0219i filiala sa GIBA au reu\u0219it s\u0103 fac\u0103 schimb\u0103ri promi\u021b\u0103toare: Un program transfrontalier de gestionare a clien\u021bilor elimin\u0103 acum suprapunerile \u00een serviciile pentru clien\u021bi. O modificare a structurii de v\u00e2nz\u0103ri \u00eembun\u0103t\u0103\u021be\u0219te serviciile. <\/p>\n","protected":false},"author":1,"featured_media":12052,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13433","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages\/13433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/comments?post=13433"}],"version-history":[{"count":1,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages\/13433\/revisions"}],"predecessor-version":[{"id":13437,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages\/13433\/revisions\/13437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/media\/12052"}],"wp:attachment":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/media?parent=13433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}