{"id":13529,"date":"2025-01-22T11:17:21","date_gmt":"2025-01-22T10:17:21","guid":{"rendered":"https:\/\/report.schmidindustrieholding.com\/baumit-international\/"},"modified":"2025-03-05T14:35:48","modified_gmt":"2025-03-05T13:35:48","slug":"baumit-international","status":"publish","type":"page","link":"https:\/\/report.schmidindustrieholding.com\/ro\/baumit-international\/","title":{"rendered":"Baumit Interna\u021bional"},"content":{"rendered":"\t\t
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Baumit Interna\u021bional<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<< Spate<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Clientul<\/span> este \u00een centrul aten\u021biei<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Exist\u0103 multe puncte de contact cu clien\u021bii. Baumit International dore\u0219te s\u0103 le organizeze pe toate \u00een a\u0219a fel \u00eenc\u00e2t clien\u021bii s\u0103 se simt\u0103 bine \u00eengriji\u021bi pentru c\u0103 le este c\u00e2t mai u\u0219or posibil. Aceasta \u00eenseamn\u0103 c\u0103 nu numai personalul de asisten\u021b\u0103 direct\u0103 se concentreaz\u0103 asupra nevoilor clien\u021bilor, ci fiecare departament se str\u0103duie\u0219te s\u0103 \u00ee\u0219i adapteze procedurile, procesele \u0219i serviciile la cerin\u021bele clien\u021bilor. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cel mai rapid mod de a \u00een\u021belege misiunea „Simplifica\u021bi din nou!” este s\u0103 v\u0103 pune\u021bi \u00een locul clientului: La ce v-a\u021bi a\u0219tepta \u00een calitate de client? Ce v-ar surprinde pozitiv sau chiar v-ar inspira? De \u00eendat\u0103 ce v\u0103 privi\u021bi prin ochii clientului, v\u0103 da\u021bi seama unde v\u0103 mai pute\u021bi \u00eembun\u0103t\u0103\u021bi. Poate c\u0103 o aplica\u021bie digital\u0103 v\u0103 va ajuta s\u0103 face\u021bi mai pu\u021bine gre\u0219eli \u0219i s\u0103 deveni\u021bi mai rapid? Ceea ce ajut\u0103 \u00eentotdeauna este s\u0103 ai o imagine de ansamblu asupra sarcinilor tale. Face\u021bi mai \u00eent\u00e2i ceea ce este important \u0219i urgent. Lucrurile mai pu\u021bin importante vin mai t\u00e2rziu. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Clien\u021bii apreciaz\u0103 \u00een mod deosebit atunci c\u00e2nd \u0219ti\u021bi despre dorin\u021bele pe care \u0219i le-au exprimat. Acest lucru este posibil numai dac\u0103 toate departamentele cu care intr\u0103 \u00een contact clientul lucreaz\u0103 bine \u00eempreun\u0103 \u0219i se sprijin\u0103 reciproc. Baumit International este ferm angajat\u0103 \u00een acest sens \u0219i lucreaz\u0103 \u00eempreun\u0103 dincolo de grani\u021bele na\u021bionale. Tocmai acest lucru spore\u0219te succesul, spune directorul general Dorijan Rajkovic. \u00centrebat ce \u00eenseamn\u0103 pentru Baumit „Make it simple again!”, acesta face referire la un citat din celebrul artist \u0219i savant Leonardo da Vinci. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Men\u021bine\u021bi lucrurile simple<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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„Simplitatea este cel mai \u00eenalt nivel de perfec\u021biune”, spunea Leonardo da Vinci, recunosc\u00e2nd importan\u021ba simplit\u0103\u021bii cu c\u00e2teva secole \u00een urm\u0103. \u00cen lumea complex\u0103 de ast\u0103zi, este mai important ca niciodat\u0103 s\u0103 p\u0103str\u0103m lucrurile simple. Tendin\u021bele viitoare ale pie\u021bei, cum ar fi deficitul de for\u021b\u0103 de munc\u0103 calificat\u0103 \u0219i automatizarea, ne arat\u0103 c\u0103 trebuie s\u0103 simplific\u0103m lucrurile. Urm\u0103toarele proiecte sunt exemple ale modului \u00een care Grupul descoper\u0103 din ce \u00een ce mai mult poten\u021bialul simplit\u0103\u021bii pentru el \u00eensu\u0219i. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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„La Baumit, credem c\u0103 simplitatea este cheia comunic\u0103rii eficiente, a proceselor eficiente, a produselor excelente \u0219i a satisfac\u021biei excep\u021bionale a clien\u021bilor. Aceast\u0103 mentalitate ne ajut\u0103 s\u0103 ne organiz\u0103m mai bine procesele \u0219i s\u0103 oferim solu\u021bii care sunt simple \u0219i u\u0219or de implementat. Principiul simplit\u0103\u021bii poate fi reg\u0103sit \u00een toate domeniile companiei. Ar trebui s\u0103 ne str\u0103duim s\u0103 dep\u0103\u0219im obstacolele \u0219i s\u0103 tr\u0103im conform acestui principiu.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dorijan Rajkovic,
Director general Baumit International<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing \u0219i gestionarea produselor<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un proces faciliteaz\u0103 inovarea<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Procesul Idea2Market \u00een mai multe etape \u00eenso\u021be\u0219te inova\u021biile de la ideea ini\u021bial\u0103 p\u00e2n\u0103 la maturitatea pie\u021bei. Acesta asigur\u0103 faptul c\u0103 nevoile clientului sunt \u00eentotdeauna \u00een centrul aten\u021biei. Fiecare etap\u0103 se bazeaz\u0103 pe cea anterioar\u0103, astfel \u00eenc\u00e2t un produs, o solu\u021bie sau un serviciu nou este creat pas cu pas pornind de la o idee. Scopul acestui proces este de a aduce inova\u021biile pe pia\u021b\u0103 mai rapid \u0219i mai eficient \u00een toate \u021b\u0103rile – concentr\u00e2ndu-ne \u00eentotdeauna pe valoarea ad\u0103ugat\u0103 pentru clien\u021bii no\u0219tri. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ideea devine un succes de pia\u021b\u0103<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00cen primul r\u00e2nd, sunt selectate idei promi\u021b\u0103toare cu poten\u021bial de succes. Apoi, din aceste idei se dezvolt\u0103 un produs concret. Imediat ce produsul este finalizat, se creeaz\u0103 documenta\u021bia corespunz\u0103toare, pe care fiecare \u021bar\u0103 o adapteaz\u0103 la cerin\u021bele sale specifice. Aceasta este urmat\u0103 de formarea echipelor de v\u00e2nz\u0103ri. De \u00eendat\u0103 ce produsul este pe pia\u021b\u0103, \u00eencepe monitorizarea continu\u0103 a succesului. Iat\u0103 o prezentare general\u0103 a celor mai importan\u021bi pa\u0219i: <\/p>

1. Selectarea inova\u021biei<\/strong>
Ideea cea mai promi\u021b\u0103toare este selectat\u0103 din mai multe – aceasta constituie baza pentru un produs nou.<\/p>

2. dezvoltarea unui produs<\/strong>
Aici acord\u0103m o aten\u021bie deosebit\u0103 la dou\u0103 lucruri: calitatea \u0219i nevoile clien\u021bilor.<\/p>

3. explicarea produsului<\/strong>
Documentele utile \u0219i clare con\u021bin caracteristicile, avantajele, aplica\u021biile posibile \u0219i argumentele pentru diferite grupuri de clien\u021bi.<\/p>

Ghid de v\u00e2nz\u0103ri:<\/strong><\/span> Aceast\u0103 bro\u0219ur\u0103 (poate fi utilizat\u0103 \u0219i \u00een format digital) instruie\u0219te echipa de v\u00e2nz\u0103ri \u0219i descrie exact ce argument este important pentru fiecare grup \u021bint\u0103.<\/p>

Marketing ToolBox:<\/strong><\/span> Departamentul de marketing din \u021bar\u0103 prime\u0219te o prezentare general\u0103 a materialelor publicitare pe care le poate utiliza: Anun\u021buri, bro\u0219uri, videoclipuri \u0219i multe altele. Din acestea, ei le pot selecta pe cele potrivite pentru propria lor \u021bar\u0103.<\/p>

4. lansarea produsului pe pia\u021b\u0103<\/strong>
Produsul este oferit spre v\u00e2nzare clien\u021bilor locali. Fiecare \u021bar\u0103 stabile\u0219te exact modul \u00een care face acest lucru. <\/p>

5. Monitorizarea \u0219i \u00eembun\u0103t\u0103\u021birea<\/strong>
Se stabile\u0219te c\u00e2t de bine se vinde produsul. Dac\u0103 este necesar, strategia de v\u00e2nz\u0103ri este optimizat\u0103. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tehnologie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Platforma digital\u0103 gestioneaz\u0103 proiectele de la \u00eenceput p\u00e2n\u0103 la sf\u00e2r\u0219it<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Centrul de gestionare a proiectelor (PMC) cartografiaz\u0103 un proiect \u00een integralitatea sa: Mai \u00eent\u00e2i se depune cererea, apoi se bugeteaz\u0103, apoi se aprob\u0103, apoi se gestioneaz\u0103 \u0219i \u00een final se raporteaz\u0103. Marele avantaj pentru grupul Baumit este c\u0103 cererile \u0219i proiectele pot fi acum prelucrate simplu, clar \u0219i transparent. \u00cen acest fel, putem, de asemenea, s\u0103 lucr\u0103m mai bine \u00eempreun\u0103 dincolo de frontierele na\u021bionale. <\/p>

Totul este disponibil la nivel central, \u00een loc s\u0103 fie stocat undeva<\/strong>
Zilele foilor de calcul Excel predispuse la erori au apus. Fi\u0219ierele \u00eempr\u0103\u0219tiate \u0219i coresponden\u021ba electronic\u0103 confuz\u0103 sunt istorie. Toate datele \u0219i documentele relevante sunt disponibile \u00een mod centralizat \u00eentr-un singur loc \u0219i ofer\u0103 o bun\u0103 imagine de ansamblu a proiectelor. <\/p>

Pur \u0219i simplu verifica\u021bi \u00een loc s\u0103 \u00eentreba\u021bi constant<\/strong>
clicuri. Acest lucru ofer\u0103 o prezentare general\u0103 rapid\u0103 a stadiului de procesare a proiectului \u0219i simplific\u0103 coordonarea \u00eentre departamente \u0219i loca\u021bii. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Stadiul m\u0103surilor de \u00eembun\u0103t\u0103\u021bire apare imediat pe ecran<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Departamentul interna\u021bional de tehnologie integreaz\u0103 \u00eembun\u0103t\u0103\u021birea continu\u0103 (CIP) \u00een activitatea sa de zi cu zi. Scopul este de a face procesele interne mai eficiente \u0219i mai transparente. Ca parte a acestei ini\u021biative, a fost creat un tablou de bord dedicat. Stadiul m\u0103surilor de \u00eembun\u0103t\u0103\u021bire continu\u0103 este afi\u0219at aici \u00een mod clar, ca \u00eentr-un centru de control. Astfel, tabloul de bord devine sursa central\u0103 de informa\u021bii pentru monitorizarea progreselor \u0219i a obiectivelor \u00een timp real. \u00cen acest scop a fost dezvoltat\u0103 o aplica\u021bie online care, la fel ca un centru de control, arat\u0103 dintr-o privire care sunt \u00eembun\u0103t\u0103\u021birile \u00een curs de desf\u0103\u0219urare \u0219i \u00een ce m\u0103sur\u0103 au progresat. Acest lucru permite tuturor s\u0103 urm\u0103reasc\u0103 progresele \u0219i obiectivele \u00een timp real \u0219i \u00een orice moment. \u00cembun\u0103t\u0103\u021birile selectate sunt afi\u0219ate \u00een tabloul de bord ca o fi\u0219\u0103 digital\u0103. Acesta con\u021bine informa\u021bii de baz\u0103, cum ar fi obiectivul, responsabilitatea, o descriere, termenele limit\u0103, progresul \u0219i o list\u0103 de verificare. Fi\u0219ierele asociate pot fi stocate \u0219i partajate. Integrarea cu Microsoft Teams faciliteaz\u0103, de asemenea, comunicarea cu colegii. <\/p>

Multe succese pl\u0103cute ale colabor\u0103rii<\/strong>
Au fost elaborate modele standardizate pentru calcularea costurilor \u00een vederea planific\u0103rii bugetelor \u00eentr-un mod inteligibil \u0219i f\u0103r\u0103 erori. Un alt pas a fost consolidarea listelor \u0219i a surselor de date. Acest lucru a eficientizat procesele de lucru. Colaborarea s-a \u00eembun\u0103t\u0103\u021bit, de asemenea. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Achizi\u021bii \u0219i v\u00e2nz\u0103ri<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recunoa\u0219te\u021bi mai devreme<\/span> fluctua\u021biile pre\u021burilor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Achizi\u021biile lucreaz\u0103 cu aplica\u021bia „Cost Indicator” pentru a recunoa\u0219te din timp modul \u00een care se schimb\u0103 disponibilitatea, oferta, cererea \u0219i pre\u021burile bunurilor. \u00centruc\u00e2t pia\u021ba este \u00een continu\u0103 schimbare, este util s\u0103 cunoa\u0219tem schimb\u0103rile \u0219i cauzele acestora \u00een timp util pentru a reac\u021biona inteligent la acestea. Domeniile materiilor prime, m\u0103rfurilor, ambalajelor, transportului \u0219i energiei determin\u0103 costurile pentru \u00eentreprindere. De exemplu, o cre\u0219tere de 4% a costurilor cu for\u021ba de munc\u0103 duce la o cre\u0219tere a pre\u021burilor de 0,8%. O cre\u0219tere de 5% a costurilor de transport are un impact de 0,75%. \u00cen ciuda planific\u0103rii strategice, o cre\u0219tere de 5 % a costurilor cu energia are un impact de 0,5 %. Cu informa\u021bii actualizate \u00een mod regulat, schimb\u0103rile de pe pia\u021b\u0103 pot fi recunoscute \u00eentr-un stadiu incipient \u0219i se pot lua deciziile corecte. <\/p>

Negocia\u021bi mai bine cu furnizorii<\/strong>
To\u021bi cump\u0103r\u0103torii na\u021bionali primesc lunar o prezentare general\u0103 actualizat\u0103. Aceasta este completat\u0103 cu previziuni trimestriale. Prin corelarea acesteia cu structura intern\u0103 a costurilor, Achizi\u021bii creeaz\u0103 o baz\u0103 solid\u0103 pentru luarea deciziilor. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Explicarea mai simpl\u0103 a<\/span> ajust\u0103rii pre\u021burilor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clien\u021bii doresc s\u0103 cunoasc\u0103 motivele ajust\u0103rii pre\u021burilor. Achizi\u021biile sprijin\u0103 v\u00e2nz\u0103rile cu un ajutor de argumentare clar structurat pentru a explica aceste motive \u00eentr-un mod u\u0219or de \u00een\u021beles. Acesta explic\u0103 modul \u00een care modific\u0103rile costurilor \u00een domenii precum personalul, energia, transportul \u0219i materiile prime influen\u021beaz\u0103 pre\u021bul. \u00cen plus, sunt enumerate, de asemenea, evolu\u021biile costurilor specifice pentru materiile prime cheie, cum ar fi cimentul, gipsul \u0219i ambalajele, precum \u0219i investi\u021biile durabile. Cu aceast\u0103 prezentare general\u0103, departamentul de v\u00e2nz\u0103ri poate explica clien\u021bilor ajust\u0103rile de pre\u021b \u00eentr-un mod u\u0219or de \u00een\u021beles. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Personal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Schimb\u0103ri \u00een cadrul organiza\u021biei<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00cencep\u00e2nd cu 1 iulie 2024, Baumit International va face fa\u021b\u0103 provoc\u0103rilor viitoare \u0219i mai bine \u00eempreun\u0103 \u0219i are pl\u0103cerea de a v\u0103 prezenta c\u00e2teva fe\u021be \u0219i func\u021bii noi care \u00eembog\u0103\u021besc echipa interna\u021bional\u0103: Georg Bursik<\/strong>, director general al Baumit Austria, consolideaz\u0103 acum \u0219i gestionarea zonei pentru Baumit Germania. Christina Casey<\/strong>, care a gestionat anterior problemele de personal la SIH, preia acum aceast\u0103 func\u021bie \u0219i pentru Baumit International. \u00cei ur\u0103m bun venit lui Matth\u00e4us Safranm\u00fcller<\/strong> \u00een calitate de nou director financiar. Roman Stickler, director de marketing Baumit Austria, are o alt\u0103 func\u021bie dubl\u0103. De la mijlocul anului, el este \u0219i \u0219eful departamentului de marketing al Baumit International. G\u00fcnter Neubacher este responsabil pentru dezvoltarea m\u0103rcii. Peter Weissmann, cu experien\u021ba sa \u00eendelungat\u0103, conduce departamentul de cercetare \u0219i dezvoltare, iar Michael Haindl este responsabil de gestionarea interna\u021bional\u0103 a produselor. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Baumit International se pune \u00een locul clien\u021bilor s\u0103i pentru a le \u00een\u021belege mai bine preocup\u0103rile. Ce \u0219i-ar dori clien\u021bii de la ei \u00een\u0219i\u0219i? Fie c\u0103 este vorba de un instrument digital, de un proces inovator sau de asisten\u021b\u0103 pentru v\u00e2nz\u0103ri adaptat\u0103 grupurilor \u021bint\u0103 – CEO-ul Dorijan Rajkovic consider\u0103 c\u0103 „Make it simple again!” este o misiune care stabile\u0219te tendin\u021be pentru \u00eentregul grup. <\/p>\n","protected":false},"author":1,"featured_media":8825,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13529","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages\/13529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/comments?post=13529"}],"version-history":[{"count":7,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages\/13529\/revisions"}],"predecessor-version":[{"id":14738,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/pages\/13529\/revisions\/14738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/media\/8825"}],"wp:attachment":[{"href":"https:\/\/report.schmidindustrieholding.com\/ro\/wp-json\/wp\/v2\/media?parent=13529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}