{"id":13504,"date":"2025-01-22T11:52:30","date_gmt":"2025-01-22T10:52:30","guid":{"rendered":"https:\/\/report.schmidindustrieholding.com\/furtenbach\/"},"modified":"2025-02-27T10:18:40","modified_gmt":"2025-02-27T09:18:40","slug":"furtenbach","status":"publish","type":"page","link":"https:\/\/report.schmidindustrieholding.com\/sl\/furtenbach\/","title":{"rendered":"Furtenbach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13504\" class=\"elementor elementor-13504 elementor-8926\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fb9ea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fb9ea8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d62b4ba\" data-id=\"d62b4ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87a3a4b elementor-widget elementor-widget-image\" data-id=\"87a3a4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1640\" height=\"515\" src=\"https:\/\/report.schmidindustrieholding.com\/wp-content\/uploads\/furtenbach.jpg\" class=\"attachment-full size-full wp-image-8927\" alt=\"\" srcset=\"https:\/\/report.schmidindustrieholding.com\/wp-content\/uploads\/furtenbach.jpg 1640w, https:\/\/report.schmidindustrieholding.com\/wp-content\/uploads\/furtenbach-300x94.jpg 300w, https:\/\/report.schmidindustrieholding.com\/wp-content\/uploads\/furtenbach-1024x322.jpg 1024w, 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Furtenbach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffac544 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ffac544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdb561a\" data-id=\"cdb561a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dd2fe8 elementor-widget elementor-widget-seoc-backlink\" data-id=\"5dd2fe8\" data-element_type=\"widget\" data-widget_type=\"seoc-backlink.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"back-link-wrap\"><a href=\"https:\/\/report.schmidindustrieholding.com\/sl\/\" class=\"back-link\"><< Vrnitev<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd6edb9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cd6edb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f242598\" data-id=\"f242598\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5ba21b headline-2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e5ba21b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span>Analiza, poenostavitev, dobi\u010dek<\/span> - Furtenbach ka\u017ee pot<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bc1330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bc1330\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-266138d\" data-id=\"266138d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e45ac elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e7e45ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po analizi stanja sta Furtenbach in njegova h\u010derinska dru\u017eba GIBA ugotovila \u010drno na belem: pribli\u017eno polovico svojih strank sta oskrbovali obe podjetji. Vendar to \u0161e ni bilo vse &#8211; vsako podjetje je uporabljalo svoj sistem CRM, ki nista bila zdru\u017eljiva. Moto je bil poenostavitev. To je bilo prej re\u010deno kot storjeno. Uspe\u0161no sta bila izvedena dva koraka.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bd637b elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bd637b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b6d4e5\" data-id=\"8b6d4e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80e56b2 elementor-widget elementor-widget-text-editor\" data-id=\"80e56b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Preoblikovanje dveh sistemov v enega<\/strong><br>Prvi korak je bila uvedba skupnega sistema CRM za obe podjetji leta 2023. Velika prednost: takoj je bilo mogo\u010de videti, katere stranke se prekrivajo v obeh podjetjih. A to \u0161e ni vse! Zaposleni, ki so delali za stranko, so nenadoma videli vse njene dejavnosti, ne glede na to, ali je z njimi stopila v stik dru\u017eba GIBA ali Furtenbach. O\u010ditno je, da ta korak ni le poenostavil procesov, temve\u010d tudi bistveno izbolj\u0161al komunikacijo s stranko.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-178a9c3\" data-id=\"178a9c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa2628 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa2628\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07ce3df\" data-id=\"07ce3df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6732be5 elementor-widget elementor-widget-text-editor\" data-id=\"6732be5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;\u010ce povzamemo preprosto idejo, lahko re\u010demo le, da je to prineslo jasen rezultat, ki je koristen za obe strani. Stranko vedno podpirajo kompetentne kontaktne osebe, tako s komercialnega kot tehni\u010dnega vidika, dru\u017ebi FURTENBACH in GIBA pa sta prihranili pri prej\u0161nji prodajni sili!&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32369d0 elementor-widget elementor-widget-text-editor\" data-id=\"32369d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>G\u00fcnter Eder,<br>Direktor Furtenbach in GIBA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daa9baa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa9baa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-913c55e\" data-id=\"913c55e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707a10b elementor-widget elementor-widget-text-editor\" data-id=\"707a10b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jasno lo\u010devanje dol\u017enosti pri storitvah za stranke<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd6550 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd6550\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5747403\" data-id=\"5747403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f6517 elementor-widget elementor-widget-text-editor\" data-id=\"b9f6517\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naslednji korak je bila analiza posameznih obiskov strank na avstrijskem in slovenskem trgu ter zlasti obiskanih oseb. Rezultat je bil zanimiv: tehni\u010dno usmerjena prodajna sila je pokrivala tako komercialne teme kot tudi tehnologijo uporabe. \u010ceprav so bili v\u010dasih obiskani komercialni odlo\u010devalci, kot so nabavni oddelek, vodstvo itd., je bila ve\u010dina obiskov opravljena v tehni\u010dnem oddelku ali v proizvodnji neposredno pri stroju. To je privedlo do dveh izzivov: Po eni strani odlo\u010devalci niso bili optimalno podprti, po drugi strani pa je prodajni delavec tehnologijo obravnaval le povr\u0161no. Ker je tehnologija uporabe razmeroma zapletena, je bilo pogosto treba poklicati strokovnjaka. To ni bilo le neu\u010dinkovito, ampak tudi drago. Zato je bil v \u010detrtem \u010detrtletju leta 2024 vzpostavljen nov prodajni sistem. V prihodnje bodo komercialni del, kot so pogajanja o cenah, sledenje ponudb, obravnava reklamacij itd. opravljali izklju\u010dno zaledna pisarna (brez stika s strankami), vodstvo prodaje in, odvisno od velikosti, tudi vodstvo. Za tehni\u010dna vpra\u0161anja se takoj pokli\u010de tehni\u010dni strokovnjak.        <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Po poglobljeni analizi sta Furtenbach in njegova h\u010derinska dru\u017eba GIBA uspela izvesti obetavne spremembe: Program za upravljanje strank med podjetji zdaj odpravlja prekrivanje storitev za stranke. Sprememba prodajne strukture izbolj\u0161uje storitve. <\/p>\n","protected":false},"author":1,"featured_media":12055,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13504","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/pages\/13504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/comments?post=13504"}],"version-history":[{"count":1,"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/pages\/13504\/revisions"}],"predecessor-version":[{"id":13508,"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/pages\/13504\/revisions\/13508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/media\/12055"}],"wp:attachment":[{"href":"https:\/\/report.schmidindustrieholding.com\/sl\/wp-json\/wp\/v2\/media?parent=13504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}